The Sinclair Broadcast Group subsidiary dedicated to the deployment of advanced broadcast capabilities is readying a three-part webinar series that tackles the intricacies of Advanced Emergency Information powered by the NextGen Broadcast standard — ATSC 3.0.
The webinar series will be held virtually, on consecutive Tuesdays in March starting next week (March 15). The “deep dive” begins at 1pm Eastern on March 15, March 22 and March 29.
The sessions are designed to “warn and inform consumers” of urgent events from weather to police actions to natural disasters and finding lost neighbors.
“As the ability for broadcasters to create interactive services draws closer, Advanced Emergency Information (AEI) services are among the most compelling public service a broadcaster can offer,” ONE Media 3.0 notes. “AEI also represents the best unique feature set broadcasters can field as they vie for users against much larger media platforms that have had interactive capabilities for many years. This series will examine opportunities AEI services can offer broadcasters to improve service to their communities and business health.”
As NextGen Broadcasters offer interactive services, AEI services can offer features not available from large digital platforms.
That’s the focus of the first webinar, on March 15.
Josh Gordon, TV Industry Strategist, Josh Gordon Group, (Moderator)
So Vang, VP of Emerging Technology at ONE Media 3.0
Rob Folliard, VP, Government Relations & Distribution, Gray Television
Ed Czarnecki, Ph.D., Chairman, NextGen Video Information Systems Alliance (NVISA)
Lynn Claudy, SVP Technology at the National Association of Broadcaster
The subject of the March 22 webinar: How AEI services can strengthen relationships with local emergency managers and public safety professionals.
Lastly, the March 29 webinar’s topic is: AEI services will enable TV newsrooms to better serve communities during threats.
Register for the first or all webinars by clicking here.