The Nielsen Audio rankings for two top markets — one in Virginia and the other in the Lone Star state — will continue to display the stations for an entity operating under two different names in each of these locales.
A new agreement is in place that sees the dominant audience measurement company’s rankings for Norfolk and Austin now include Sinclair Telecable and Waterloo Media stations, respectively.
It’s a new multi-year for the Hampton Roads stations, comprised of News/Talk WNIS-AM, Sports Talk WTAR-AM and FM translator W243DJ, Adult Hits WNOB-FM “BOB FM,” Country WUSH-FM 106.1 and Alternative WROX-FM 96.1 “96X.”
And, it is a renewal in Austin for stations that Sinclair Telecable, which is not related to Sinclair Broadcast Group, had 49.9% controlling interest in before acquiring the remaining interest in the six station, two translator cluster from Emmis Communications for $39.3 million. That deal received FCC approval in September 2019.
The Austin radio cluster includes eight station brands: KLBJ-AM 590 (with an FM Translator at 99.7 MHz), Rock KLBJ-FM 93.7, No. 1-rated Adult Hits KBPA-FM 103.5 “Bob FM,” dominant Regional Mexican KLZT-FM 107.1 “La Zeta,” Hot Adult Contemporary KGSR-FM 93.3, Alternative KROX-FM 101.5 “101X,” “Austin City Limits Radio” on an FM translator at 97.1 MHz, and Spanish Contemporary “Latino 102.7” via a second FM translator.
Both Austin and Norfolk use the Portable People Meter (PPM) to create audience estimates based on one’s exposure to broadcast media via traditional radio and encoded audio streaming; Nielsen Audio’s PPM ratings do not measure one’s own listening, given the PPM technology and proximity to others’ listening habits, be it at a restaurant or retail establishment.
The new deal includes use of sales software provided by TAPSCAN.
Norfolk is also an Eastlan Ratings market, with surveys in the winter and spring offered through 2019 by the company.
