From Ellensburg to Walla Walla, Washington, and down to Pendleton, Oregon, Hispanavisión has established itself over three decades as a home for Spanish-language television content in an area that’s long attracted first-generation immigrants from Mexico and Central America.
Today, EstrellaTV is a “marquee” network within the Hispanavisión operation, which earlier this month struck a local TV measurement services agreement with Nielsen. While that agreement covers two full-power TV stations, Hispanavisión is now expanding with the purchase of low-power facility.
The seller? It’s HC2 Holdings.