A Pivotal Thrust Forward For Ad Dollars

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The one man on Wall Street who hates TV commercial more than any other type of advertising has apparently underestimated the level of ad-dollar growth the U.S. will see in 2018.


Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser said in an investor note on Monday that his team is “refining expectations for U.S. advertising growth.”

But, does that mean more dollars for broadcast media?

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