A Plan To ‘Strengthen Local News’ In Maryland


A multi-platform news organization established by The Venetoulis Institute for Local Journalism has teamed up with “Your Public Radio” — the main NPR Member station serving Baltimore — for the creation of a joint operating agreement that will allow each organization to work collaboratively “to deliver quality journalism” across the state of Maryland.

The pact involves YPR, based at WYPR-FM 88.1 in Baltimore and heard in both Frederick and Ocean City on WYPF-FM and WYPO-FM, respectively; and the Baltimore Banner.

What’s that? Compared to Tribune’s Baltimore Sun, today controlled by Alden Capital and targeted for significant reporter and editor downsizing, the Banner has embraced hyperlocal journalism. “We’re leaving the national news to others and focusing on the daily lives of the people who live and work here,” the news organization says. “The Baltimore Banner is bringing together Baltimore reporters and editors to make sure you know what’s happening in your neighborhood. As a nonprofit, we’re committed to delivering trustworthy journalism that tells the varied stories of our community and holds our leaders accountable.”

With WYPR already established as a not-for-profit local programming creator, the two organizations will forge bonds that tie the WYPR newsroom and chat show Midday and On the Record with the Banner.

“Both teams will work together to cover stories, special reports and develop joint programming to serve the needs of communities throughout Baltimore and around the state,” YPR said. One of the first collaborations will be to cover the upcoming local elections. Joint podcasts and radio programming are on the horizon.

In addition to content sharing, newsroom collaboration and the ability to reach a broader audience, the agreement allows expanded marketing and sponsorship opportunities to be offered, creating added value for sponsors and financial support for both organizations. “The Baltimore Banner will benefit from access to WYPR’s strong dedicated listenership and network of supporters, including recently acquired WTMD 89.7 FM,” it said.