A Promotion Today, Ahead Of A 2022 Bump


Effective immediately, she’s the new Station Manager of Chattanooga’s NBC affiliate.

In early 2022, she’ll further climb the latter of this Sarkes Tarzian station, taking the position of General Manager.

Consider it great job security for Callie Starnes.

The bump set to come is the result of President/GM Pam Teague’s pending rise to COO of Sarkes Tarzian, which the company previously announced.

She’ll continue in her role as News Director for WRCB-3, while assisting in overseeing the station’s operations across broadcasting, digital and mobile platforms.

“Callie truly deserves the opportunity to lead Channel 3 as its General Manager,” said Tom Tolar, Sarkes Tarzian’s Chief Operating Officer. “She is passionate about providing outstanding service to our viewers, community, and advertisers.  Her leadership and focus have produced impressive results for the Eyewitness News Team.  I am confident she will use those same leadership and decision-making skills to continue the strong performance of WRCB.”

Teague agreed, “Callie’s commitment to excellence in news and strategic thinking make her a natural for this new role. She is highly respected in the industry and by her peers. She will lead the talented staff of Channel 3 for years to come.”

Starnes first joined WRCB in 2008. After serving as an anchor and investigative reporter for several years, Starnes was named Assistant News Director. She has led the news department since being named News Director in 2016.