Once upon a time, retailers seeking to entertain shoppers and staffers offered audio entertainment by way of a radio, tuned to a specific over-the-air radio station.
Today, that’s about as rare as a Cowboy Ribeye served up by Dario Cecchini.
That’s not to say out-of-home audio has faded. On the contrary, Vibenomics sees a thirst for OOH audio options, which may be particularly appealing to marketers.
It’s yet another concern for an industry that promises resilience and ROI as an increasing number of audio alternatives threaten to leave AM and FM out of America’s aural “renaissance.”