A Radio News Rebranding Brings TV Sibling Alignment


TORONTO — On March 10, the latest PPM top-line radio statistics for Canada’s largest media market were released by Numeris, the nation’s measurement services company.

Among all of the radio stations appearing in the report, a Rogers Sports & Media AM that 28 years ago today dropped its 20-year-old Top 40 format for all-News was the No. 2 radio station by cume, and again one of North America’s most-listened-to stations on the AM dial.

That ratings supremacy has no bearing on branding, however, and the growing trend of optimizing advertising and marketing opportunities in a cross-platform, national manner.  As such, “680 News,” along with four other Rogers-owned all-News stations, are getting a name change once autumn brings fall foliage to full tilt.

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