The first session of a week-long all-virtual Radio Show kicked off Monday with a highly positive conversation that sent one clear message: AM and FM radio has its benefits, and this has been seen across the COVID-19 pandemic.
There’s just one problem: ad dollars plummeted as the leaders of the nation’s three largest audio media companies met with Nielsen Audio to discuss measurement challenges during a shelter-at-home time period that largely disintegrated station cume in PPM-based markets.
