The gap between rival auto insurance specialists widened last week at Spot Radio, the latest Media Monitors Spot Ten Radio report shows.
In fact, the leader in the category — the new leader for all of spot radio — outpaced GEICO by more than 20,000 spot plays.
As shown below, Progressive is No. 1 with 53,621 plays as GEICO finishes the week at No. 7 (including iHeart promotional campaigns).
The other activity of note involves Indeed, while Babbel is No. 3 among fully-paid advertiser efforts.