A Small Montana Telco Abandons MVPD Services


Here’s something that you don’t see very often, if at all: 3 Rivers Communications, a small MVPD serving Montana and an ACA Connects member, is cutting the cord for its customers.

The telco provider serving north-central Montana will wind down its television services on October 31.

That’s according to a Tuesday report by KRTV-3, the CBS affiliate in Great Falls, Mont., owned by The E.W. Scripps Co. 

The TV station notes that 3 Rivers at present provides telephone, broadband internet, and TV services to just 15,000 customers across Montana.

However, KRTV says only 1,800 pay to use its TV services, with the number of subscribers falling in recent years thanks to video streaming opportunities not previously available.

The telco has been offering MVPD services since 2009.

“With all the new streaming options available, that’s Netflix and Hulu and Amazon Prime, in addition to traditional satellite providers like Dish and DIRECTV, we just can’t really compete anymore,” 3 Rivers Marketing Director Don Serido told KRTV. “We’re getting out of the TV business and we’re really going to focus on providing the best broadband we can to all of our cooperative members,” Don said. “That’s really what people want and need.”