A Sudsy Surge For A Soap Brand


Consistency has been a hallmark of the activity from advertisers on national spot cable, according to Media Monitors Spot Ten Cable reports of late.

In the latest report, a new effort from a Unilever brand “cleans up” in play count, surging to No. 2.

That brand is Dove, which accounts for 39,658 plays for the week ending June 3.

Progressive is at No. 1, rising from No. 3, while Lowe’s — last week’s report-topper– is now No. 4.