A Spot Radio Sputter Ahead of Santa’s Big Day


For the week ending December 19, spot radio was not a medium of choice for some of the biggest holiday retailers or biggest brands across multiple categories.

In fact, Macy’s is the lone big retailer to appear in the latest Spot Ten report from Media Monitors.

That is thanks to some 35,601 spots tied to the retailer for the week. But, that pales compares to the paid spots placed by Indeed or State Farm.

There’s also stagnant activity at the bottom of the Spot Ten report, absent of Walmart or JCPenney, and with no automotive activity of significance.