An individual who most recently served as Chief Revenue Officer of Distributed Media Lab has accepted the role of SVP/Digital at audio content creation and distribution company Cumulus Media.
He reports directly to CEO Mary Berner, and begins his new job on January 18.
As SVP of Digital, Merves will be tasked to lead and further shape Cumulus’ digital strategy, with a focus on generating revenue across multiple Cumulus Media platforms and channels.
Merves is considered by Cumulus to be “a proven leader in digital revenue growth strategies, audience monetization, and branded content.”
Merves ended up at Distributed Media Lab after it acquired the company he founded, Wundervue. There, he dedicated his efforts on supporting media companies and advertising agencies “in their digital transformation, operations, product development and growth opportunities.”
Before starting up Wundervue, Merves was Chief Digital Officer of Belo Corp., working from Dallas. He’s also been Director of Digital Sales at TEGNA, from December 2013-May 2015, and before that held positions of increasing importance at Cars.com.
“Jared has been at the forefront of digital media throughout his career and has helped many companies propel their businesses forward through innovation,” Berner said. “Digital has been a critical and successful pillar of our business strategy, and Jared brings the experience, creativity and technical expertise to build on that foundation and catapult
us to the next level.”