A Top Facebook Ad Exec Exits


As June 9 began, a five-sentence Facebook post was made by one of its users. It generated 960 comments. Why?

The post was made by Facebook’s VP of its Global Business Group, the social media Goliath’s No. 1 face on Madison Avenue.

After a decade in the role, Carolyn Everson is exiting.

Everson has been in the top advertising-facing post at Facebook since March 2011. She arrived there from Microsoft Corp., where she spent one year as a VP of global advertising sales and strategy. Prior to that, Everson spent 6 1/2 years as a EVP/COO of ad sales for MTV Networks, under the Viacom umbrella.

The 1993 Villanova graduate and 1999 Harvard MBA earner also served as a Primedia VP, and as a business development manager at The Walt Disney Imagineering, from 1996-1997.

“After 10 1/2 years, I have left Facebook,” Everson said in her Facebook post. “I am extremely proud of what we set out to accomplish but way more proud of my team and the support we showed each other, especially in difficult times. I always said no one will ever mention at my funeral the amount of revenue I oversaw. But hopefully one day someone will say my legacy at Facebook was in how I showed up for my team, for our clients and for our industry. I am very much looking forward to starting a new chapter.”

What is that new chapter? Everson isn’t saying just yet.

Facebook’s EMEA Vice President Nicola Mendelsohn will serve as the interim Global Business Group VP in the wake of Everson’s departure.