A TV Ad Tech Advancement Brings Digital, Linear Markets Closer


It markets itself as “a first-of-its-kind” cloud-based television advertising
tool that requests and receives ads from programmatic digital ad exchanges to
enable linear cable television ad insertion by using existing cable and broadcast TV

Now, it is one step closer to closing the gap between linear TV and digital advertising, as this Viamedia-owned division has just snagged its third patent — a move that the company says solves “last mile” challenges for marketers.

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