A former Director of Midwest Sales for Podcast One has just taken a similar position at AdLarge Media.
Dave Boretti will serve as the company’s VP of Midwest Sales and reports directly to AdLarge Chief Revenue Officer Don Wachsmith.
He’ll be based in Chicago.
“I’ve had conversations with Don for a few years about moving to AdLarge and this came together at the perfect time,” Boretti said. “AdLarge is an exciting company with leadership that consistently is ahead of emerging trends in audio. I look forward to marshalling their assets to help AdLarge’s advertisers achieve their goals.”
Boretti began his career as a media buyer at what is now OMD Chicago and moved into ad sales at A&E and Rolling Stone magazine before landing in audio. He has held sales executive positions at Premiere Radio Networks, Westwood One, MJI Broadcasting, Univision, and Spanish Broadcasting System.
“Dave has knowledge and experience across all of the audio touchpoints that AdLarge excels in representing — podcasting, streaming, and broadcast,” Wachsmith said. “His insights and perspective will benefit existing and potential clients, and help them achieve their goals. I couldn’t be more thrilled to add such a terrific person to our already robust sales team.”