Upstart TeleFutura, the younger sibling of Hispanic TV network giant Univision, is celebrating strong growth in 2007. Primetime viewership was up 20% and Sr. VP/Operating Manager Bert Medina declared that “TeleFutura’s goal of aggressively competing with Telemundo is now a reality.”
TeleFutura boasts that it now out-delivers NBC Universal’s Telemundo in several dayparts. In Monday-Friday Early Morning it claims a 22% advantage in viewers 2+ and much greater margins in younger demos. In Monday-Friday Daytime TeleFutura claims a 10% advantage in Women 18-49 and 18-34. TeleFutura says it also beats Telemundo for 18-49 Adults in Weekend Primetime and Weekend Daytime.