ABC captures the most Monday-night eyeballs


ABCWith Dancing and a repeat of the Scandal pilot up against all-original programming on the other nets, ABC qualified as the most-watched net on Monday for the 4th week running, outdrawing CBS by 3.5 million viewers, NBC by 4.1 million viewers and nearly doubling the audience of Fox (+94%).  In addition among Adults 18-49, ABC beat out * * Fox’s original drama lineup by 14% (Bones/House) on the night. 

Monday’s most-watched TV program for the 3rd time in 4 weeks, ABC’s Dancing with the Stars topped its 2-hour time slot for the 4th consecutive week, beating out NBC’s The Voice in head-to-head competition by 5.7 million viewers.  In Adults 18-49, ABC’s Dancing soared above Fox’s combo of Bones and House by 38% in the time period. 

While The Voice declined for the 5th straight week to hit a new season low, ABC’s DWTS held 100% of its Adult 18-49 audience week to week.  In addition, the ABC unscripted series grew over the prior week by 6% in Men 18-49, by 14% in Teens 12-17 (best-since premiere) and by 7% in Kids 2-11.

* Gaining additional sampling after its series debut telecast this past Thursday, ABC’s repeat Scandal topped NBC’s first run Smash by 12% to finish as the 2nd-most-watched TV show in the 10 o’clock hour to CBS original Hawaii Five-0.