ABC claims Sunday 5/20 victory


Registering its longest winning streak on the evening in 3 years, ABC finished #1 for the 5th consecutive Sunday in Adults 18-49, overshadowing Fox’s night of season finales by 26%, NBC with the 2-hour season ender of Celebrity Apprentice by 50% and CBS with its two hours of 60 Minutes and a Jesse Stone movie by 85%.  Featuring the season finale of America’s Funniest Home Videos and the 2012 Billboard Music Awards, the Net ranked #1 in all 8 half-hours of the evening in the key young adult sales demo.  The Billboard Music Awards stood as the night’s highest-rated broadcast overall with young adults.

* Featuring the conclusion of its two-part season finale, ABC’s America’s Funniest Home Videos ranked #1 in the 7 o’clock hour for the 4th week in a row in Adults 18-49. 

* ABC’s 3-hour broadcast of The 2012 Billboard Music Awards ran a dominant #1 in its 8-11pm time period in Adults 18-49, leading Fox by 42%, NBC by 42% and CBS by 108%.  The wide-appealing music awards show also finished #1 against its rivals in the time period with Adults 18-34, Adults 25-54, across all key Women (W18-34/W18-49/W25-54), Teens 12-17 and Kids 2-11. 

* Head to head from 9-11pm, ABC’s Billboard Music Awards towered over NBC’s season finale of Celebrity Apprentice by 27% in Adults 18-49 and by 64% in Adults 18-34. 

* The Billboard Music Awards attracted its 2nd-largest audience since 2003 (since 12/10/03) and retained 100% of its Teen 12-17 delivery year to year.  In fact with Teens 12-17 and Kids 2-11, The 2012 Billboard Music Awards produced ABC’s best numbers in the time period since the 2012 Academy Awards 3 months ago – since 2/26/12.