Growing its numbers week to week, ABC earned a competitive second-place finish on Thursday in Total Viewers (8.2 million) and Adults 18-49 (2.9/8). The Net ranked #1 on the evening for the 3rd week running in Adults 18-34 and key Women demos (W18-34/W18-49).
The Net increased its overall Thursday audience from the prior week and built 4% with Adults 18-49.
Building sharply on its lead-in (+198% in Viewers and +309% in Adults 18-49), self-starter Grey’s Anatomy posted another dominant first-place finish in Thursday’s 9 o’clock hour to stand as the #1 TV show on Thursday for the 3rd week running in Adults 18-49. Continuing to widen its winning advantage in the time period week to week, Grey’s (4.5/12) outdelivered runner-up NBC’s comedies by +50% (The Office/Outsourced – 3.0/8), CBS’ CSI +67% (2.7/7) and Fox’s Fringe by +125% (2.0/5). Grey’s (12.5 million) also registered as the most-watched TV show overall in its time period.
Based on the Fast Affiliate Ratings, Grey’s was up week to week among Total Viewers and Adults 18-49 (12.2 million and 4.4/12 on 9/30/10).
In the 10 o’clock hour, ABC’s Private Practice ran a close second to CBS’ The Mentalist among Adults 18-49 (pacing within 1-tenth of a rating point of a tie for the lead), while defeating NBC’s The Apprentice by 123% (2.9/8 vs. 1.3/4). For the 3rd week in a row, Private Practice towered over The Mentalist with Adults 18-34, topping its CBS drama competition by a season-best 47% (2.5/8 vs. 1.7/5).