ABC Family’s 12th Annual “25 Days of Christmas” is Off to its Best Start Ever in Core 18-34s and 12-34s, and Second-Best Start Ever in Adults/Women 18-49
ABC Family Ranks as Cable’s No. 1 Network in the Daypart in Target Adults and Women 18-34 and 18-49, Viewers 12-34 and Females 12-34
ABC Family Delivers the Week’s Top 2 Cable Movies with Tuesday’s “The Santa Clause 3” and Sunday’s “Harry Potter & the Goblet of Fire”
In its World Television Premiere, “Pixar Short Films” Ranks No. 1 Versus All Cable During its Run in Adults 18-34, Women 18-34, Adults 18-49 and Women 18-49
25 Days of Christmas 2009 (December, 1-6, 7:00 – 10:00 p.m.)
Driven by the basic cable premiere of “The Santa Clause 3,” the TV debut of “Pixar Short Films” and films from the “Harry Potter” franchise, ABC Family’s 12th annual “25 Days of Christmas” is off to its strongest start on record in Adults 18-34 (653,000), Women 18-34 (411,000), Viewers 12-34 (925,000) and Females 12-34 (566,000), and second-best start in Adults 18-49 (1.25 million) and Women 18-49 (750,000), behind 2004.
With “25 Days of Christmas” programming, ABC Family ranked as cable’s No. 1 network in the daypart (7:00 – 10:00 p.m.) Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, and No. 2 in Viewers 12-34 and Females 12-34.
The basic cable premiere of “The Santa Clause 3” (12/1/09, 8:00 – 10:00 p.m.) stood as the week’s No. 1 movie in Adults 18-49 (1.63 million/1.2 rating), while Sunday’s airing of “Harry Potter and the Goblet of Fire” (7:30 – 11:00 p.m.) was the week’s No. 1 movie in Adults 18-34 (884,000/1.3 rating), and No. 2 in Women 18-34 (529,000/1.6 rating) and Adults 18-49 (1.56 million/1.2 rating).
Impressively, “The Santa Clause 3” stands as cable’s No. 1 movie of the 2009/10 season in Adults 18-49.
Wednesday’s world television premiere of “Pixar Short Films” (7:00 – 9:00 p.m.) qualified as cable’s No. 1 telecast in the time period in Adults 18-34 (717,000/1.1 rating), Women 18-34 (486,000/1.4 rating), Adults 18-49 (1.30 million/1.0 rating) and Women 18-49 (774,000/1.2 rating).
(source: data and information provided by ABC. – Nielsen Media Research (National Ratings, Live + SD. 25 Days of Christmas 2009: 12/1/09-12/6/09, 7:00 – 10:00 p.m. Movies ranked among full-length films on all cable.)
