ABC: Grey’s Anatomy doubles 18-49 lead-in


Despite repeats in the opening and closing hours of the night, ABC outdelivered NBC’s Thursday lineup by 2.4 million viewers and by 42% in Adults18-49.   CBS and Fox each aired all original programming on the night.

On its first original telecast since February (on 2/21/13) and on the first Thursday of Daylight Saving Time, ABC’s Grey’s Anatomy doubled its Adult 18-49 lead-in (+100% over a repeat Shark Tank) to run a strong second in the the 9 o’clock hour to CBS’ Person of Interest (which had the benefit of originals of Big Bang Theory/Two and a Half Men leading into the hour), beating Fox’s Idol-led Glee by 30% and NBC’s comedies by 86% (The Office/1600 Penn). Grey’s won the hour and stood as the #1 drama of the night in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).  Please Note: Grey’s is one of the biggest gainers via playback, adding on 1.7 Adult rating points (+53%) from its next-day numbers to its L+7 finals

During the 10 o’clock hour, ABC’s repeat Scandal was up over the prior week by 19% in viewers and by 20% in young adults to deliver the series 2nd-highest-ever encore numbers.  The repeat Scandal beat out NBC’s repeat Law & Order: SVU by double digit in Total Viewers (+16%) and Adults 18-49 (+33%).