ABC finished in a near-tie for #1 on Sunday in Adults 18-49 with an NCAA Basketball overrun-boosted CBS (pacing within 1-tenth of a rating point and tied in audience share), while leading third-place Fox by 29% and fourth-place NBC by 57%. In fact after the basketball tournament overrun, ABC beat CBS in each hour from 8-11pm. The Network won the night for the 5th week in a row across all key Women demographics (W18-34/W18-49/W25-54).
Once again more than doubling its lead-in at 8pm (+133%), ABC’s Once Upon a Time won its hour for its 5th consecutive telecast with Adults 18-49, besting runner-up CBS’ 60 Minutes/Amazing Race XX by 8%. In fact, the Disney-owned drama stood as Sunday’s #1 TV show in the key young adult sales demo.
- TV’s #1 new drama this season in Adults 18-49, on average Once Upon a Time is improving its time period for ABC by 75% over the same point last season.
ABC’s Desperate Housewives led the 9 o’clock hour in Adults 18-49, outrunning original programming on CBS (Amazing Race/The Good Wife) by 37% and the first hour of NBC’s Celebrity Apprentice by a best-yet 73%.
- Building its Women 18-49 audience week to week (+6%), Desperate Housewives hit a 9-week high – since 1/22/12.
For the 3rd week in a row, ABC’s GCB registered as the #1 series in the 10pm hour in Adults 18-49, beating out the second hour of NBC’s 2-hour Celebrity Apprentice by 5% and CBS’ The Good Wife/CSI: Miami combo by 10%. Additionally, for the 4th straight week, the new ABC drama earned the #1 broadcast position in its slot with Adults 18-34 and key Women (W18-34/W18-49).
- GCB grew week to week by 7% in Total Viewers and by 10% in Adults 18-49, while hitting series highs with Adults 18-34 and key Women (W18-34/W18-49).
- (Source: ABC)