ABC ‘LOST’ solid demo gets 3rd place, ‘V’ placed 2nd


Tuesday Night (8-11pm)  With its line-up of DWTS the Results, Lost and V, ABC ranked #2 for the 2nd straight Tuesday to Fox with a 2-hour Idol among young Adults (AD18-34/AD18-49).  Improving its Tuesday results year to year for the 2nd week in a row, ABC’s numbers surged over the same night last year (4/7/09) by 1.0 million viewers (9.3 million vs. 8.3 million) and by 38% in Adults 18-49 (2.9/8 vs. 2.1/5).  
DWTS the Results (8-9pm) 
Improving its new earlier 8pm time period year to year for ABC opposite Fox’s American Idol and CBS’ NCIS, ABC’s DWTS the Results outdrew NBC’s time-slot regular Biggest Loser by 5.5 million viewers (12.3 million vs. 6.8 million).  Astronaut, scientist, inventor, best-selling author, advocate for man’s future in space, Buzz Aldrin was the second celebrity to be eliminated from the competition this season.  The ABC dancing results show boosted the hour year to year for the Net by 7.9 million viewers (12.3 million vs. 4.4 million) and by 100% in Adults 18-49 (2.4/7 vs. 1.2/3), over the year-ago night. 

Lost (9-10pm)  
Opposite stiff original competition at 9pm on Fox (second hour of a 2-hour American Idol), CBS (NCIS: LA) and NBC (second hour of a 2-hour Biggest Loser), ABC’s Lost built on its lead-in by 58% in Adults 18-49.   Beating out its non-Idol competition in the 9 o’clock hour among Adults 18-49, Lost (3.8/10) defeated CBS’ NCIS: LA by 31% (2.9/8) and NBC’s Biggest Loser by 15% (3.3/8).  Lost qualified as Tuesday’s #1 scripted TV show for the 10th consecutive week in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

V (10-11pm) 
Opposite originals of CBS’ Good Wife and NBC’s Parenthood, ABC’s V finished #2 in the 10 o’clock hour among young Adults (AD18-34/AD18-49), while ranking #1 in its slot for the 2nd straight week across all key Men (M18-34/M18-49/M25-54).  V continued to deliver ABC’s strongest series numbers in the hour this season among Adults 18-49.   V greatly improved the time period year to year for ABC over original drama programming, jumping by 56% among Adults 18-49 over the year-ago night (2.5/7 vs. 1.6/4 – Cupid). 

(source: ABC)