ABC Outdraws a Sports-Fueled NBC for the Season


2009-10 TV Season (9/21/09-5/26/10 – Complete) Based on all programming, ABC ranked No. 2 to Fox this season among Adults 18-34 (2.2/7-tie) and Women 18-34 (2.8/8).

Excluding sports from the averages to account for the boosts that came from sports packages on CBS (NFL Sunday overruns and Playoff Games/Super Bowl/NCAA Basketball Tournament), NBC (NFL “Sunday Night Football” and Playoff Games/Winter Olympics) and Fox (NFL Sunday overruns and Playoffs Games/MLB post-season baseball), ABC was on the heels of No. 2 Fox in Total Viewers (pacing within 350k viewers – 8.7 million vs. 9.0 million) and No. 2 CBS in Adults 18-49 (pacing within two-tenths of a rating point – 2.7/7 vs. 2.9/8) this season.

Also in the non-sports numbers, ABC led NBC for the season by wide margins in both Total Viewers (+2.4 million – 8.7 million vs. 6.3 million) and Adults 18-49 (+29% – 2.7/7 vs. 2.1/6).

ABC Outdraws a Sports-Fueled NBC for the Season, Even with the 17-Night Winter Olympics: Despite NBC’s enormous boost to its season averages from 17 nights of Winter Olympics coverage in February and record-setting “Sunday Night Football” numbers, ABC topped NBC for the season by 5% in Total Viewers (8.6 million vs. 8.2 million) and also held the edge in Adult 18-49 actuals (3.54 million vs. 3.53 million).

(source: ABC)