ABC premiere 'No Ordinary Family' sees third-place


Tuesday Prime:  With its new Tuesday line up ABC posted huge year-to-year improvement, surging over the year-ago night (9/29/09) by nearly 4 million viewers (12.3 million vs. 8.4 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/6). 

No Ordinary Family:  Despite debuting against fierce established competition in Tuesday’s 8 o’clock hour (opposite Fox’s Glee, CBS’ NCIS and NBC’s The Biggest Loser), ABC’s No Ordinary Family was highly competitive, gained audience throughout its premiere and generated enormous year-over-year time period improvement for ABC. 

In the opening hour of the evening, No Ordinary Family debuted with an impressive 10.5 million viewers and a 3.1/9 in Adults 18-49, beating out NBC’s The Biggest Loser (6.7 million and 2.4/7) by 3.8 million viewers and by 29% in Adults 18-49.  Building audience throughout its telecast, No Ordinary Family The show gained nearly 1 million viewers (10.1 million to 11.0 million) and 14% in Adults 18-49 (2.9/9 to 3.3/9) from its first half-hour to its second half-hour.

More than doubling ABC’s year-ago performance in the hour, No Ordinary Family improved the time period +119% in Total Viewers and by 107% in Adults 18-49 from the same night last year (4.8 million and 1.5/4 on 9/29/09 w/an original Shark Tank).

DWTS: The Results:  Building on its lead-in and gaining audience throughout its telecast against stiff competition (CBS’ NCIS: LA, NBC’s second hour of The Biggest Loser and Fox’s Glee-fueled comedies Raising Hope/Running Wilde), ABC’s Dancing with the Stars: The Results ranked #1 in the 9 o’clock hour for the 2nd week in a row with viewers (17.1 million) and Adults 18-49 (3.7/10-tie).  DWTS: The Results towered over its unscripted competition in the time period, topping The Biggest Loser (7.5 million and 3.0/8) by 9.6 million viewers and by 23% in Adults 18-49.  Grammy-winner Michael Bolton was the second celebrity dancer to be eliminated from the competition this season. 

Detroit 1-8-7:  Opposite the season premiere of CBS’ The Good Wife season opener in the 10 o’clock hour, ABC’s Detroit 1-8-7 took second place in the 10 o’clock hour in Total Viewers (9.2 million) and Adults 18-49 (2.2/6).  Showing strong retention of its week-ago series debut,  the new ABC drama outdrew NBC’s time-period established Parenthood for the 2nd week in a row, beating the NBC drama by an even wider margin of 94% on their second match-up (9.2 million vs. 4.8 million).  The new ABC drama also ranked #2 in the hour for the 2nd straight week with Adults 25-54, defeating NBC’s Parenthood by 25%.

Detroit 1-8-7 improved the hour for ABC year to year in both viewers and young adults, boosting the time period over the same night last year by 23% in Total Viewers and by 10% in Adults 18-49 (Week 2 of The Forgotten on 9/29/09 = 7.5 million and 2.0/5).

(source; ABC)