Gaining week to week in viewers (+4%) and young adults (+5%), ABC marked its strongest Thursday since mid-October with regular programming on the night – since 10/18/12. The Net was up over the year-ago Thursday, with an all original lineup, by double digits in Total Viewers (+22%) and Adults 18-49 (+29%).
Soaring over its lead-in at 9pm, ABC’s Grey’s Anatomy dominated its hour among Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54) to rank as the #1 drama of the night on each count.
Posting its best-ever young adult lead-in retention out of an original Grey’s, ABC’s Scandal beat CBS’ Elementary for the first time in Adults 18-49 to stand as the #1 TV series in the 10 o’clock hour for the 2nd week running. The two shows tied the prior week. Additionally, Scandal once again led by double to triple digits over Elementary with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), winning the hour for its 4th straight telecast with W18-49 and W25-54. Building for the 2nd consecutive telecast in viewers (+12%) and young adults (+14%), Scandal scored series highs among Total Viewers, all key Adult (AD18-34/AD18-49/AD25-54) and Women demographics (W18-34/W18-49/W25-54).
