ABC shoots to the top Sunday with 'NBA Finals'


ABC Shoots to the Top on Sunday with Coverage of the 2011 NBA Finals, Beating Its Combined Competition on CBS, NBC and Fox with Viewers and Adults 18-49.

The Net Generates its Strongest Non-Oscar Sunday Numbers in More Than 5 Years.

Sunday’s No. 1 TV Show in Viewers and Young Adults, The Finals on ABC Stands As the Top-Rated Show of the Evening for 25 Consecutive Telecasts in Adults 18-49.

ABC’s Game 6 of the 2011 NBA Finals Qualifies the Most-Watched in 13 Years.

The 2011 NBA Finals on ABC Game 6 Outdelivers Fox’s Season Finale of “Idol” In Adults 18-49 to Become TV’s Top-Rated Telecast Since the Oscars in February.

On Average, ABC’s 2011 Miami-Dallas NBA Finals is Up Sharply Over the Last Time the Two Teams Met in 2006 to Finish as the Top Non-Seven-Game Series Since 2004.

Sunday Night (7:00-11:00 p.m.)
Driven by its coverage of the 2011 NBA Finals Game 6 (Dallas-Miami), ABC shot to the top of Sunday’s primetime (according to Nielsen’s time-period based “Fast Affiliate Ratings”), outdelivering its combined competition on CBS, NBC and Fox by 22% in Total Viewers (18.0 million vs. 14.7 million) and by 109% in Adults 18-49 (7.3/20 vs. 3.5/10).  In fact, the Net ranked No. 1 on all 6 evenings with its broadcasts of the 2011 NBA Finals among young adults (AD18-34/AD18-49) and across all key Men demos (M18-34/M18-49/M25-54).

In viewers and young adults, ABC produced its biggest non-Oscar Sunday in more than 5 years – since 3/12/06. 

“2011 NBA Finals on ABC Game 6” (7:59 – 10:48 p.m. E.T.)
Based on Nielsen’s special-ordered program-based “Fast National Ratings,” the series-clinching 2011 NBA Finals on ABC Game 6 (Dallas at Miami) overshadowed the primetime landscape to register as Sunday’s dominant No. 1 TV program in Total Viewers (23.5 million) and across each of the key Adult demographics:  A18-34 (9.6 rating), A18-49 (9.5 rating) and A25-54 (9.9 rating).  In the advertiser-coveted Adult 18-49 demographic, The Finals on ABC finished as the No. 1 TV program of the night for the 25th straight broadcast.  The Dallas Mavericks defeated the Miami Heat 105-95 to win the franchise’s first-ever NBA championship.

In Total Viewers and Adults 18-49, the series-clinching game of 2011 NBA Finals generated the biggest-ever Game 6 results on ABC – since beginning carriage of The Finals in 2003.  In fact, it marked the most-watched Game 6 overall for The Finals in 13 years – since the series-ending Game 6 of the 1998 Chicago-Utah match-up on 6/14/98.

Outperforming the season finale of Fox’s “American Idol” in Adults 18-49, Game 6 of the NBA Finals on ABC emerged as TV’s highest-rated telecast since the 2011 Academy Awards on ABC in February – since 2/27/11. 

On average, the 2011 NBA Finals outperformed the first six games of last year’s huge Lakers-Celtics match-up  among Total Viewers (+5% – 17.3 million vs. 16.4 million), Adults 18-49 (+8% – 7.1 rating vs. 6.6 rating) and Adults 18-34 (+9% – 7.3 rating vs. 6.7 rating), achieving the biggest non-seven-game series since 2004 (Lakers-Pistons).  In addition compared to the last time the same two teams met in The Finals in 2006 (also a 6-game series), the 2011 Miami-Dallas NBA Finals was up by wide margins in Total Viewers (+33% – 17.3 million vs. 13.0 million) and Adults 18-49 (+34% – 7.1 rating vs. 5.3 rating).
(Source: ABC – The Nielsen Company (Fast National, Live + Same Day Program Ratings), 6/12/11)