ABC Thursday: Grey’s Anatomy top drama


ABCUp against big competition during the 8 o’clock hour from NBC’s special The Voice, CBS’ top-rated comedies (The Big Bang Theory/Two and a Half Men) and Fox’s premiere of The X Factor Results Show, ABC freshman Last Resort returned after its preemption the prior week with gains of 8% in Adults 18-49 and 25% in Adults 18-34 from two weeks ago.  The new show also spiked 25% with Men 18-34 over its last telecast to equal its best number since early October – since 10/11/12.  One of the biggest percentage gainers via DVR playback for any 8pm show this season, ABC’s Last Resort adds on 2.3 million viewers and shoots up by an impressive 56% (+1.0 rating) in Adults 18-49 from the next-day L+SD numbers to the final L+7 numbers.  The ABC freshman drama continued to deliver double-digit year-over-year growth in its time period. In fact on average Last Resort is boosting its hour for ABC by 29% in Total Viewers and by 47% in Adults 18-49 over the same point last season with original drama programming.

More than doubling its lead-in among Adults 18-49 (+129%) at 9pm, ABC’s Grey’s Anatomy won its hour and registered as Thursday’s #1 drama for its 5th straight telecast this season. Leading the 9 o’clock hour by double-digit percentages among Adults 18-49, Grey’s beat out CBS’ Person of Interest by 10%, Fox’s Glee by 33% and NBC’s The Voice-fueled comedies (The Office/Parks and Recreation) by 45%.  Jumping in DVR Playback this season, Grey’s builds by 3.5 million viewers and by 1.7 Adult 18-49 rating points from its next-day numbers to its L+7 finals.  Grey’s grew over its most recent airing two weeks ago by 5% in Total Viewers and by 7% in Adults 18-49. Season to date Grey’s Anatomy is up over the same point last year in both viewers (+6%) and young adults (+2%).

ABC’s Scandal once again posted a close 2nd-place finish to CBS’ Elementary in the 10 o’clock hour with Adults 18-49 (pacing within 2-tenths of a rating point), while running way ahead of NBC’s Rock Center with Brian Williams in Total Viewers (+39%) and Adults 18-49 (+82%).  Additionally, Scandal continued to beat out Elementary to stand as the #1 scripted TV show in its slot in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).  Posting large increases from DVR playback, on average this season the ABC 10 o’clock drama surges by 2.4 million viewers and by 40% in Adults 18-49 over its first-reported L+SD numbers to its Live + 7 Day results.  Scandal tied its 2nd-strongest Adult 18-49 rating this season.  In addition, the show matched a season high with Women 18-49, equaling the series’ 2nd-highest number ever.




With THE X FACTOR results show and an original GLEE, FOX ranked #2 last night among Adults 18-49 and won the night in Adults 18-34 and Teens.   In fact, FOX out-rated the #2 networks last night by +32% in Adults 18-34 (2.5 vs. 1.9 for CBS) and +38% in Teens (2.2 vs. 1.6 for CBS).


·         THE X FACTOR Results (featuring performance by One Direction): 2.3/6, flat with last week in Adults 18-49 (2.3/6), while up +38% in Teens (2.2/8 vs. 1.6/6) and +2% in Total Viewers (6.3 vs. 6.2 Mil).


o    THE X FACTOR outperformed The Voice in head to head competition in the 8pm hour by +5% in Adults 18-34 (2.3 vs. 2.2) and +57% in Teens (2.2 vs. 1.4).  In Female Teens, THE X FACTOR more than doubled The Voice’s average last night (+106% — 3.3 vs. 1.6).


·         GLEE: 2.4/6, down -8% from five weeks ago in Adults 18-49 (2.6/7 on 10/04/12), but up +4% in its core Adults 18-34 audience (2.6/8 vs. 2.5/8).


o    GLEE won the 9pm hour in Adults 18-34 and Teens


o    GLEE was the highest rated program of the night in Female Teens (3.6/13) and was the #2 program of the night in Adults 18-34 and Teens.






·         Last Resort: 1.4/4, up +8% from two weeks ago


·         Grey’s Anatomy: 3.2/8, up +7% from two weeks ago


·         Scandal: 2.0/5, flat with two weeks ago



·         The Big Bang Theory: 5.0/15, down -4% from last week


·         Two & A Half Men: 4.0/11, up +11% from last week


·         Person of Interest: 2.9/7, flat with last week


·         Elementary: 2.2/6, down -8% from last week and ties its lowest rating to date


NBC (Due to a local NFL pre-emption in Indianapolis Fast Nationals for NBC may be inflated).


·         The Voice: Playoffs #3 (S): 3.0/9, down -35% from last Tuesday’s telecast (4.6/12) and is tied as its lowest-rated telecast ever


o    The Voice was also down -21% from its Wednesday installment (3.8/10)


o    Last night was The Voice’s lowest-rated results show ever


·         The Office: 2.5/7, up +32% from two weeks ago


·         Parks & Recreation: 1.8/5, up +6% from two weeks ago


·         Rock Center With Brian Williams: 1.1/3, down -15% from last week


  1. Wow!! What complete PR spin nonsense.

    The only numbers that count are the overall audience numbers and they are nowhere to be seen in this ageist spin-fest.

    For shame!!

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