ABC tops in Men for the night


ABCOverall:  During the week of 8/27/12, ABC’s 7th-season premiere of Saturday Night Football finished as the #1 TV show among Adults 18-49 and across all key Men demographics (M18-34/M18-49/M25-54).  In fact, Saturday Night Football equaled its highest-rated-ever season opener in the key young adult sales demo. In addition, back-to-back installments of ABC’s 20/20 on Friday ranked as the week’s Top 2 newsmagazines in Adults 18-49, as the Net claimed the #1 newsmagazine for the 4th week running.

Monday:  ABC’s Bachelor Pad drew its largest overall audience since its season premiere, while matching a best-since premiere performance in Adults 18-49 – since 7/23/12.   In the 9 o’clock hour, Bachelor Pad outperformed NBC’s Stars Earn Stripes by 1.1 million viewers and by 30% in Adults 18-49.

Thursday: Building on its lead-in at 10pm, ABC News’ Your Voice, Your Vote – 2012 Republican National Convention ranked #1 among the broadcast nets on Thursday, beating NBC’s coverage by 13% in Total Viewers, by 11% in Adults 18-49 and by 8% in Adults 25-54.  Posting its biggest numbers of its 3-night RNC coverage, ABC News’ Your Voice, Your Vote – 2012 Republican National Convention shot up over the previous night by 57% in Total Viewers, by 67% in Adults 18-49 and by 63% in Adults 25-54.  Conversely, NBC was down night to night to hit its lowest numbers of its 3-night coverage.

Friday: With repeats of Shark Tank and back-to-back installments of 20/20, ABC stood as the most-watched network on Friday night, topping CBS by 5%, NBC by 40% and Fox by 45%. ABC’s replay Shark Tank qualified as the #1 TV program in Total Viewers in the 8 o’clock hour, beating its repeat unscripted competition on CBS by 5% (Undercover Boss) and on NBC by 26% (America’s Got Talent). From 9-10pm, ABC’s encore 20/20-FRIDAY registered as the most-watched program, outdrawing replay dramas on CBS by 1.1 million viewers (CSI: NY), on Fox by 1.7 million viewers (Bones) and on NBC by 2.6 million (Grimm). At 10pm, ABC’s replay 20/20 outperformed its newsmagazine competition in the hour by double-digit margins among key Adults, beating NBC’s Dateline Classic by 18% in Adults 25-54 and by 13% in Adults 18-49.

Saturday: The 7th season premiere of Saturday Night Football (Michigan vs. Alabama) made ABC the #1 TV network on Saturday evening in Total Viewers and Adults 18-49, dominating Fox’s coverage of college football (Hawaii at USC) by 6.4 million viewers and by 417% among young. In fact, ABC beat the other major networks combined (CBS, NBC, and Fox) by 72% in Adults 18-49. ABC’s Saturday Night Football easily qualified as Saturday’s #1 TV show among Total Viewers and Adults 18-49. In fact, ABC claimed the most-watched program on Saturday for the 2nd week in a row. Growing over its year-ago season opener (Oregon vs. LSU on 9/3/11) by 11% with young Adults, ABC’s Saturday Night Football delivered its best-ever premiere, tying its debut game on the Net in Fall 2006.  ABC matched its strongest Saturday in well over 1 year – since 5/7/11.

(source: NBC)