ABC was #1 on Thurs.


ABCWith the Duets live show, the summer opener of Wipeout and Rookie Blue, ABC ranked #1 on Thursday night among the major nets in Adults 18-49, beating all-original schedules on Fox by 18% and NBC by 30%. As its Thursday line-up returned to series programming for the first time in three weeks, ABC improved over its last regular Thursday schedule by 8% among Adults 18-49.

Nearly doubling its lead-in among young adults (+90%), ABC’s summer season premiere of Wipeout ranked #1 in the 9 o’clock hour with Adults 18-49, defeating runner-up Fox’s The Choice by 58%. Wipeout dominated NBC’s Saving Hope in the slot by 79% in Total Viewers and by 171% in Adults 18-49. The broad-appealing ABC unscripted series was Thursday’s top-rated broadcast show with Teens 12-17 and Kids 2-11. Wipeout topped last season’s finale by 27% among Adults 18-49 to open this season with its highest number since January – since 1/12/12. Moving to the 9 o’clock hour this summer, Wipeout improved over original series programming in the time slot on the same night last summer by 6% in Adults 18-49 (Expedition Impossible on 6/30/11). In fact, the show delivered ABC’s highest non-sports summertime (Memorial Day-Labor Day) number in the hour among young adults in 1 year – since 6/23/11.

From 10-11pm, ABC’s Rookie Blue finished as the 2nd-most-watched TV program, while ranking #1 with Adults 25-54 and Adults 18-49. In the hour, the ABC drama towered over NBC’s Rock Center with Brian Williams by 1.4 million viewers, by 25% in Adults 25-54 and by 38% in Adults 18-49.

(source: ABC)