With the Net’s broadcast of “The 44th Annual CMA Awards,” ABC towered over Wednesday’s prime, beating out its nearest competition on the evening by 5.8 million viewers (16.5 million vs. 10.7 million – CBS) and by 74% in Adults 18-49 (4.7/13 vs. 2.7/8 – CBS and Fox tied).
In fact ABC’s Adult 18-49 winning advantage on the night with the “CMA Awards” increased noticeably year to year (74% vs. 66% in 2009). ABC ranked No. 1 in all 6 half-hours of the night in both Total Viewers and Adults 18-49.
In fact it was a clean sweep on the evening, as the Net finished No. 1 on Wednesday across all key Adult, Men and Women demographics (18-34/18-49/25-54), as well as among Teens 12-17 and Kids 2-11.
Retaining 96% of its overall audience from last year with its 2nd most-watched telecast since 2005, the “CMA Awards” posted its highest Men 18-34 number in 4 years and its best number with Kids 2-11 in 5 years – since 2006 and 2005, respectively.
ABC’s 2010 telecast of the “CMA Awards” bested CBS’ 2010 telecast of the “ACM Awards” in April by 3.5 million viewers and by 47% in Adults 18-49 (CBS’ “ACM Awards” on 4/18/10 = 13.0 million viewers and 3.2/8 in AD18-49).
An estimated 33.8 million viewers watched at least some portion of “The 44th Annual CMA Awards” on ABC during its 3-hour broadcast – unduplicated Viewers 2+ that watched 6 minutes or more of the telecast.
(source: ABC)
