ABC's annual 'A Charlie Brown Christmas' gets third-place w/ Love


ABC’s Rebroadcast “A Charlie Brown Christmas” Takes Second From 8-9pm in Adults 18-49, Beating CBS by 30% and NBC by 37%.

“No Ordinary Family” is Up Week to Week in Viewers, Ties its Top Adults 18-49 Number in 4 Weeks and Matches a Best-Since-Premiere Rating in Kids 2-11.

ABC’s “Detroit 1-8-7” is Up Over the Net’s Performance at 10pm on the Year-Ago Night by 2.5 Million Viewers and by 17% in Adults 18-49.

“A Charlie Brown Christmas” (8:00-9:00 p.m.)
From 8:00-9:00 p.m., ABC’s annual rebroadcast of “A Charlie Brown Christmas” earned a solid second-place place to Fox’s holiday-themed “Glee” among Adults 18-49 (2.6/7), beating out CBS’ rebroadcast “NCIS” by 30% (2.0/6) and NBC’s season premiere of “Minute to Win It” by 37% (1.9/6).  In Total Viewers (8.0 million) and Adults 18-49 (2.6/7), the PEANUTS Christmas special generated ABC’s top numbers in the time period in 5 weeks (since 11/2/10) and marked season highs with Teens (1.8/6) and Kids (3.7/11).  In fact “A Charlie Brown Christmas” stood as the No. 1 TV show of the night with Kids 2-11, pulling the Net’s top number in the time period in 1 year – since 12/8/09.

“No Ordinary Family” (9:00-10:00 p.m.)
For the 2nd straight week in its new 9 pm time period, ABC’s “No Ordinary Family” outdrew Fox’s “Glee”-fueled original comedies (“Raising Hope”/”Running Wilde”) by 13% in Total Viewers. The ABC freshman series ranked No. 1 against its broadcast rivals in the hour with Kids 2-11 (1.6/6).  The show also continued to improve its new time period for ABC (+1.7 million – 6.3 million vs. 4.3 million) over original programming in the hour on the same night last year (12/8/09).  “No Ordinary Family” increased its overall audience week to week, tied its top Adult 18-49 number in 4 weeks and matched a best-since-premiere rating with Kids 2-11 – since 11/9/10 and 10/5/10, respectively.

“Detroit 1-8-7” (10:00-11:00 p.m.)
From 10:00 – 11:00 p.m., ABC’s freshman “Detroit 1-8-7” finished No. 2 against its CBS and NBC competition with Adults 18-49 and across all key Men (M18-34/M18-49/M25-54).   Opposite stiff competition from the second hour of the season’s penultimate episode of NBC’s “The Biggest Loser,” “Detroit 1-8-7” boosted its time slot by strong margins for ABC from the year-ago night in both Total Viewers (+2.5 million – 6.8 million vs. 4.3 million) and Adults 18-49 (+17% – 1.4/4 vs. 1.2/4). 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 34% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

(Source: ABC – The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 12/07/10)