ABC’s ‘FlashFoward’ against NCAA held steady adults 18-49


 Returning to ABC’s schedule for the first time in 3-1/2 months (since 12/3/09), opposite stiff competition from CBS’ NCAA Basketball Tournament (up year to year) and NBC’s original 2-hour comedy block, freshman “FlashForward” drew an average audience of 6.5 million viewers during its broadcast. 

The No. 1 non-sports program in its regular 8:00-9:00 p.m. time period with Total Viewers, “FlashForward” (6.6 million) topped NBC’s original comedies (“Community”/”Parks and Recreation”) in the hour by 32% (5.0 million) and Fox’s “Bones” replay by 6% (6.2 million).  The ABC rookie also topped its regular competition in the 8 o’clock hour among Adults 25-54 (2.4/7) and key Women (W18-49/W25-54).

Despite the competition, “FlashForward” held steady among Adults 18-49 from its first to second hour, building 5% in its final half-hour at 9:30 p.m. (1.9/5 to 2.0/6).  The rookie drama also gained audience from its first to second hour among Adults 25-54 (+4%), Adults 18-34 (+6%) and across all key Men: M18-34 (+15%), M18-49 (+7%) and M25-54 (+5%).

TV’s top freshman gainer this season with young adult viewers via DVR playback, “FlashForward” surges from its first-reported overnight numbers by 1.8 million viewers and by 9-tenths of an Adult 18-49 rating point (+31%), from the Live + Same Day ratings to the Live + 7 Day DVR finals. 

(source: information from ABC)