Opposite NBC with its season finale/premiere line up (season finale of It’s Worth What? and Tuesday finale of America’s Got Talent/season premiere of Parenthood), ABC marked its strongest non-sports Tuesday since the end of the season in Total Viewers and Adults 18-49.
At 8 o’clock, ABC’s Wipeout ranked #1 in Adults 18-49 for the 4th week in a row. Wipeout dominated its original unscripted competition in the hour, outdelivering NBC’s season finale of It’s Worth What? by 30% in viewers and by 82% in young adults.
In addition, the broad-skewing Wipeout made ABC the highest-rated broadcaster in the time period with Teens 12-17 and Kids 2-11 for the 7th week running.
Wipeout equaled ABC’s top young adult number in the hour since May – since 5/24/11.
Surging from its lead-in at 9pm and gaining audience throughout its 2-hour broadcast, the ABC News Special – Jacqueline Kennedy: In Her Own Words finished #2 to NBC’s combo of America’s Got Talent Tuesday finale and Parenthood premiere from 9-11pm among Total Viewers.
Building in its second hour, the ABC News Special moved ahead of NBC to become the most-watched TV program from 10-11pm, topping CBS and outdrawing the Talent-led season opener of Parenthood by 28%. With Diane Sawyer reporting, the ABC News Special allowed viewers for the first time to hear actual interviews the former first lady, Jacqueline Kennedy, recorded for history.
In Total Viewers, Adults 25-54 and Adults 18-49, the ABC News Special – Jacqueline Kennedy: In Her Own Words produced the Net’s strongest non-sports numbers in the 2-hour time period in nearly 4 months – since 5/24/11, with the season finale of Dancing with the Stars.
In fact looking at the Tuesday 9-11pm time period outside of the regular Sept-May TV Season, the program attracted ABC’s biggest non-sports audience in 5 years – since September 2006, with the pre-season premiere of Dancing with the Stars on 9/12/06.
(source: ABC)
