“JKL” Bests NBC’s “Fallon” in Total Viewers for the 4th Time in 5 Weeks. “JKL” Outperforms CBS’ “Ferguson” in Viewers and Key Women Adults, Leading the CBS Program by its Biggest Margin Ever in Viewers. With Guests Jake Gyllenhaal, Nicole Scherzinger and Peter Frampton, “JKL’s”post-“DWTS” Finale Telecast Draws its Second-Largest Audience Ever in Late Night. “Jimmy Kimmel Live” Attracts its Largest May Sweep Audience in 3 Years and Sees its Best Total Viewer Count for Any Sweeps Period Since November 2008.
Weekly National Ratings:
During the week of May 24, 2010, ABC’s “Jimmy Kimmel Live” drew its largest weekly audience ever (2.14 million). In addition, the ABC late night program logged its best performance among Adults 18-49 (851,000) in over 15 months – since w/o 3/2/09.
For the week, ABC’s “Jimmy Kimmel Live” outperformed NBC’s “Late Night with Jimmy Fallon” in both Total Viewers (+33% – 2.14 million vs. 1.61 million) and Adults 18-49 (+11% – 851,000 vs. 764,000), besting the NBC program in viewers for the 4th time in the last 5 weeks. During the 09-10 TV Season, “JKL” attracted 7% more viewers overall than NBC’s “Fallon” (1.67 million vs. 1.56 million).
“Jimmy Kimmel Live” defeated CBS’ “The Late Late Show with Craig Ferguson” in Total Viewers (+27% – 2.14 million vs. 1.69 million) and Adults 18-49 (+26% – 851,000 vs. 678,000), leading the CBS late night program in viewers by its largest margin ever (“Ferguson” premiered on CBS on w/o 1/3/05).
On Tuesday (5/25/10), featuring Jake Gyllenhaal, “Dancing with the Stars” winner Nicole Scherzinger and musical guest Peter Frampton, and following ABC News’ strong “Nightline” performance with its exclusive interview with Jesse James, “JKL” delivered its highest numbers on any night in Total Viewers (2.98 million) and Adults 18-49 (1.21 million) in over 1 year – since 3/2/09. In fact, the Tuesday telecast marked “JKL’s” second-largest audience ever in late night (Mon-Fri telecasts). NOTE: “Jimmy Kimmel Live” debuted on 1/27/03.
May Sweep 2010 (4/29/09 – 5/26/10):
During the recently completed 2010 May Sweep, ABC’s “Jimmy Kimmel Live” was up in Total Viewers (1.79 million) compared to the year-ago Sweep (1.67 million – May 2009), drawing its largest May Sweep audience in 3 years – since May 2007.
Looking at all Sweeps periods (February, May, July and November), “Jimmy Kimmel Live” improved its Total Viewer count over February 2010 (1.66 million), attracting its largest audience in 6 Sweeps periods – since November 2008.
“JKL” defeated NBC’s “Late Night with Jimmy Fallon” during the 2010 May Sweep in Total Viewers (1.79 million vs. 1.69 million), outperforming the NBC program in viewers for the 3rd time in the last 4 Sweeps periods.
“JKL” beat CBS’ “The Late Late Show with Craig Ferguson” during the month in Total Viewers (1.794 million vs. 1.788 million), Women 18-49 (430,000 vs. 395,000) and Women 25-54 (519,000 vs. 497,000).
(Source: ABC – The Nielsen Company, Live + Same Day National Program Ratings for week of 5/24/10. May Sweep 2010 =4/29 – 5/26/10 (Most Current Program Ratings). Comparisons based on 000s.)
