ABC's 'Nightline' seeing growth n late-night


ABC’s “Nightline” Ranks No. 1 Among the Late-Night Programs in Total Viewers and Adults 25-54.

For the 3rd Straight Week, “Nightline” is Up From the Same Week Last Year in Total Viewers and Adults 25-54.

Season to Date, “Nightline” is Drawing its Largest Overall Audience in 8 Years
For the week of August 1, 2011, ABC’s “Nightline” ranked No. 1 for the 2nd week in a row among the late-night programs in Total Viewers (3.682 million) and Adults 25-54 (1.433 million), according to Nielsen Media Research. 

For the 3rd straight week, “Nightline” was up from the same week last year in Total Viewers (+12%) and Adults 25-54 (+6%).  The ABC program improved on its year to year Total Viewer audience for the 7th consecutive week.  Further, “Nightline” grew its overall audience over the year-ago week in 23 of the last 25 weeks.

ABC’s “Nightline” qualified as the only latenight program to grow versus the same week last year in overall viewers and in the key adult news demo compared to NBC’s “The Tonight Show” (-10% and -11%, respectively) and CBS’ “The Late Show” (-6% and -14%, respectively).

“Nightline” beat CBS’ “The Late Show” during a week of originals by its largest margin in Total Viewers (+1.133 million) in over 9 months – since w/o 11/22/10.  

Season to date, “Nightline” ranks first in late-night among Total Viewers and Adults 25-54.  This is the first time ever that “Nightline” has been in first place at this point in the season since at least the 1993-94 season, when “Letterman” began on CBS. 

In addition, “Nightline” is up by +6% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year, standing as the only program to grow year to year in Adults 25-54 versus “The Tonight Show” and “The Late Show.” 

Season to date, “Nightline” is drawing its largest overall audience in 8 years – since the 2002-03 season.

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Juju Chang are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of August 1, 2011)
                    TOTAL VIEWERS  A25-54(000)/ Rtg  A18-49(000)/ Rtg
ABC “Nightline”       3,682,000     1,433,000/ 1.2   1,046,000/ 0.8
CBS “Late Show”       2,549,000     1,058,000/ 0.9     774,000/ 0.6
NBC “Tonight Show”    3,610,000     1,378,000/ 1.1   1,057,000/ 0.8

(Source: ABC – The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 08/1/11, 7/25/11 & 8/2/10.  2010-2011 Broadcast Season (9/20/10 – 8/7/11) and 2009-2010 Broadcast Season (9/21/09 – 8/8/10).