ABC's 'No Ordinary Family' gains on competition


Tuesday Prime:  With its new Tuesday line up ABC posted substantial year-to-year gains for the 2nd consecutive week, jumping over the year-ago night (10/6/09) by 2.8 million viewers (11.2 million vs. 8.4 million) and by 25% in Adults 18-49 (2.5/7 vs. 2.0/5). 

No Ordinary Family:  In Tuesday’s 8 o’clock hour, arguably one of the most competitive time periods on TV this season (opposite Fox’s Glee, CBS’ NCIS and NBC’s The Biggest Loser), ABC’s No Ordinary Family exhibited solid retention of its week-earlier premiere, while continuing to grow its audience throughout its broadcast and deliver big year-over-year time period growth for ABC. 

In the opening hour of the evening, ABC freshman No Ordinary Family (8.9 million and 2.6/8) beat out NBC’s time-period established The Biggest Loser (6.5 million and 2.3/7) by 2.4 million viewers and by 13% in Adults 18-49.  Building audience throughout its telecast, No Ordinary Family picked up 9% in Total Viewers (8.5 million to 9.3 million) and 17% in Adults 18-49 (2.4/7 to 2.8/8) from its first half-hour to its second half-hour.

No Ordinary Family dramatically improved the time period for ABC over the year-ago night, boosting the hour by +71% in Total Viewers and by +73% in Adults 18-49 (5.2 million and 1.5/4 w/an original Shark Tank).

DWTS: The Results:  Increasing from its lead-in and building audience throughout its telecast against stiff competition (CBS’ NCIS: LA, NBC’s second hour of The Biggest Loser and Fox’s Glee-fueled comedies Raising Hope/Running Wilde), ABC’s Dancing with the Stars: The Results stood as the most-watched TV show the 9 o’clock hour for the 3rd week in a row.  DWTS: The Results (16.4 million and 3.2/9) overshadowed its unscripted competition in the time period, besting The Biggest Loser (7.1 million and 2.7/7) by 9.3 million viewers and by 19% in Adults 18-49.  Comedian Margaret Cho was the third celebrity to leave the dance competition this season.  The ABC dancing results show surged over its year-ago performance by 4.0 million viewers and by 23% in Adults 18-49 (12.4 million and 2.6/7) 

Detroit 1-8-7:  Opposite CBS’ sophomore The Good Wife, ABC’s Detroit 1-8-7 stood as the 2nd-most-watched TV show in the 10 o’clock hour, outdrawing NBC’s sophomore drama Parenthood for the 3rd consecutive week (+63% advantage – 8.3 million vs. 5.1 million).  The new ABC drama also finished #2 in the hour for the 3rd week running with Adults 25-54, defeating NBC’s Parenthood by 18%.

Detroit 1-8-7 once again attracted more viewers to ABC in the 10pm hour over the year-ago night, growing the time slot year to year by 9% (8.3 million vs. 7.6 million for The Forgotten).

(source: ABC)