Building audience for ABC opposite CBS’ big NFL overrun in the 7 o’clock hour, ABC’s America’s Funniest Home Videos and grew from its week-earlier season premiere with Total Viewers, Women 18-49, Teens 12-17 and Kids 2-11. The ABC video-clip show was also increased its overall audience by 5% from the same night last year (10/10/10).
Increasing over its lead-in at 8pm against an NFL overrun-inflated CBS and NBC’s Sunday Night Football (Green Bay-Atlanta), ABC’s Extreme Makeover: Home Edition improved its Total Viewer count week to week. The ABC unscripted finished #2 in its time period with Women 18-34.
Despite CBS’ decided lead-in advantage coming into the 9 o’clock hour from the NFL overrun carryover, ABC’s Desperate Housewives surged 35% over its lead-in to rank #2 in its slot to Sunday Night Football and beat CBS’ The Good Wife for the 3rd week in a row among Adults 18-49. In addition, the ABC drama qualified as Sunday’s #1 TV scripted program in Adults 18-49 and the night’s top-rated entertainment broadcast with Women 18-49 for the 3rd week running.
During the 10 o’clock hour, ABC’s Pan Am beat out its CBS drama competition (The Good Wife/CSI: Miami) in the time-period by 50% among Adults 18-34, ranking as the #1 drama in the slot for the 3rd consecutive week.