Gaining 8% week to week, ABC took second place on Friday night in Adults 18-49, beating CBS and NBC. The Net ranked #1 on the evening with Women 18-49.
Surging 55% over its lead-in, ABC’s Primetime: What Would You Do? finished a strong second in the 9 o’clock hour among Adults 18-49. In the key young adult sales demo, ABC’s Primetime dominated NBC’s Dateline in the hour by 31%. The ABC newsmagazine won its time slot with Adults 25-54 and key Women demos (W18-49/W25-54).
Building over the prior week by 13% in Adults 18-49, Primetime: What Would You Do? equaled its highest rating since mid-November – since 11/12/10.
ABC’s 20/20 ranked #1 in the 10 o’clock hour among Adults 18-49 and Adults 25-54. 20/20 featured John Quinones’ report on the murder mystery of a popular school nurse on Mother’s Day 2009 in New England and John Berman’s report on vervet monkeys that are giving tourists and natives a run for their money in the vacation paradise of St. Kitts in the Caribbean.
ABC’s 20/20 was up week to week in both Adults 18-49 (+7%) and Adults 25-54 (+5%).