ABC's 'The Miss America Pageant' sees over 2 million non-football fans


At the Las Vegas ‘Planet Hollywood Resort & Casino’ set the stage for 53 contestants vying for Mis America last night, Saturday 1/15/11. The youngest competitor on the show was, Miss Nebraska, Teresa Scanlan won the crown.

Up against Fox’s huge NFL NFC Divisional Playoff Game (Green Bay-Atlanta), ABC’s 9-11pm broadcast of The Miss America Pageant made it the definitive #1 non-sports network in the time period with Total Viewers and Adults 19-49.

Gaining audience throughout its 2-hour telecast, The Miss America Pageant surged by 2.5 million viewers from its first half-hour to its final half-hour.  In fact during its final half-hour from 10:30-11pm, ABC defeated its nearest non-sports competitor (CBS’ original 48 Hours Mystery) by 47% in Total Viewers and by 50% in Adults 18-49.

With The Miss America Pageant, ABC drew its largest non-sports audience in the 2-hour time period in more than 21 months – since 4/11/09.

Growing year over year by 2.1 million viewers and by 14% in Adults 18-49, ABC’s broadcast of The Miss America Pageant generated the program’s top numbers since 2004.

ABC’s telecast of The Miss America Pageant beat out NBC’s most-recent telecast of the Miss USA Pageant in May 2010 by 1.3 million viewers and by 14% in Adults 18-49.

(source: ABC)