This Study Shows Audio Outpacing Video By 2020


Tech and media consumption will increase across all formats by 2020, technology and media consultancy Activate states in the opening pages of its just-released 177-page Tech and Media Outlook 2017 – its annual state-of-the-industries report for the converging world of the internet and media entertainment.

But here’s a takeaway that will excite radio and digital audio companies while simultaneously serving as another convulsion-causer for TV’s C-Suite: video time is moderating, with audio time growing at a faster pace.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.