Ad-Engagement Predictions, Now At Univision


NEW YORK — Univision Communications has teamed with IPG’s media agency Mediahub in forging a partnership with EDO Inc. and datafuelX — an arrangement Univision says will allow it “to leverage proprietary consumer behavior data to predict engagement performance for advertiser campaigns across Univision’s linear networks.”

It’s a first-of-its-kind partnership, says Univision — one that allows the multimedia company serving Spanish-speaking audiences across the U.S. “to demonstrate the potential for true data-driven media planning and value for marketers.”

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