AT&T announced that the Austin, Texas, office of Sanders/Wingo – the African-American AOR for AT&T has been recognized by the American Advertising Federation for its demonstrated innovative efforts in multicultural marketing and advertising.
AT&T has utilized diversity-owned advertising agencies for decades including Sanders/Wingo, which is the seventh largest African-American owned agency in the country. Supplier diversity is a critical initiative of AT&T’s business strategy and a key component of its plan to deliver the best products and services to its customers.
“AT&T has been at the forefront of initiatives to increase diversity contracting within the advertising industry for several years now,” said Joan Kerr, executive director, AT&T Global Supplier Diversity Programs. “I’m proud of the quality work that our diverse production companies and ad agencies deliver, which proves to be effective in reaching all consumer segments. AT&T is driving positive change by including more diverse businesses in its supply chain.”
AAF’s 2009 Diversity Achievement and Mosaic Awards will be presented in conjunction with AAF’s District Two Diversity Achievement Awards at a luncheon on Sept. 23 at the New York Athletic Club. The Diversity Achievement and Mosaic Awards have become the primary diversity and multicultural program during Advertising Week New York.
Sanders/Wingo was selected as the 2009 Advertising Agency of the Year by Black Enterprise Magazine. AT&T was also honored by Black Enterprise Magazine earlier this year for its strengths in the areas of human capital and supplier diversity. Black Enterprise Magazine selected AT&T as one of the 40 Best Companies for Diversity.
To view the Sanders/Wingo Not Just Ad campaigns, see: ftp://austin.sanderswingo.com/ftp/att/CanvasSpotTV.wmv