Ad Levels up 122%+ Over 2012


Pile of MoneyAlthough the Republican Party has all but wrapped up its nomination race, the Democratic nomination remains a battle, and advertising volume and spending continue to mount. Advertising overall is up 122 percent over cycle-to-date volume at this point in the 2012 contest. That’s according to analysis completed by the Wesleyan Media Project.

An estimated $408 million has been spent on television advertising in the presidential race so far, $138 million by Democratic candidates and Democratic-leaning groups and $270 million by Republican candidates and Republican-leaning groups.

That amounts to over 480,000 individual ad airings on local and national broadcast television and on national cable. By comparison, fewer than 220,000 presidential ads had aired by this point in the 2012 cycle at an estimated cost of $120 million.