Addition to Nielsen executive suite


Rick Kash has been appointed Vice Chair of Nielsen Holdings. In his new position Kash joins Chief Executive Officer David Calhoun and Vice Chair Susan Whiting in the Office of the CEO. Nielsen also named Mitchell Habib as Chief Operating Officer. The new appointments are effective New Year’s Day.

Kash is the founder of The Cambridge Group, a growth strategy consulting firm which is a part of Nielsen. Most recently Kash served as chairman of The Cambridge Group.

“Rick has dedicated his career to understanding consumer demand and helping clients use consumer demand as a business model to operate their companies and as a strategy to grow profitably. We look forward to his expanded role and contributions,” said Calhoun.

The Nielsen CEO certainly knows Kash well. The two co-authored “How Companies Win.” Kash also wrote “The New Law of Demand and Supply: The Revolutionary New Demand Strategy for Faster Growth and Higher Profits.” How Companies Win was named among Fast Company’s “Best Books for Business Owners” (2010) and CNN Money’s “Five Business Books You Can Really Use” (November 2011).

Prior to founding The Cambridge Group, Kash co-founded Nielsen’s micro-marketing supermarket and mass merchandiser information system used by consumer packaged goods marketers. He is a member of the United States Senate Business Forum and the chairman of Genus Oncology, a research partnership with Harvard’s Dana Farber Cancer Institute.
Mitchell Habib has led the Global Business Services organization at Nielsen since its inception in 2007. His appointment acknowledges the significant contributions the Global Business Services organization has made and continues to make in productivity and innovation and recognizes Habib’s role in leading the organization as the primary delivery vehicle for all Nielsen data and measurement, globally.

Prior to joining Nielsen, Habib served as Chief Information Officer (CIO) for Citigroup’s North America Consumer Businesses.