AdLarge, G Networks Announce Ad Sales Partnership

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NEW YORK — One is a 10-year-old independent ad sales company connecting audio publishers, brands, and audiences. The other is a full-service network audio company offering sales, marketing, and affiliate products to some 4,000 affiliates that is a division of Gen Media Partners.


As of today, the two entities have forged an ad sales partnership.

With AdLarge and GMP’s G Networks combining sales networks, “a new dynamic and impressive ad sales powerhouse in network audio” has been created, the companies boast.

They also note that, in addition to continuing to represent top-tier content producers, AdLarge will oversee the management, sales, and fulfillment of the network audio ad sales inventory for both companies. G Networks will continue to offer and affiliate their programming and services through their existing affiliations team to radio stations across the U.S.

Warren Friedland, President of G Networks, comments. “AdLarge has a reputation for delivering innovative campaigns to help brands reach their media goals. AdLarge’s ad sales efforts coupled with our own extremely targeted networks will lead to a better return on investment for advertisers, brands, and agencies.”

Gary Schonfeld, Co-CEO and Co-Founder of AdLarge, adds, “This unique partnership will enhance our already robust ad sales networks, as well as generate greater critical mass and increased coverage of major markets. This is a win-win for the advertisers and the network audio community. The partnership with G Networks will greatly benefit the audio campaigns of our advertisers and agency partners.”

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