NEW YORK — Independent audio ad sales network AdLarge has signed a renewal agreement with Nielsen Audio.
With this agreement, AdLarge continues its participation in RADAR, the Nielsen audio service that provides commercial ratings.
Speaking of the new accord, AdLarge Media Co-Founder and Co-Chief Executive Officer Cathy Csukas says, “RADAR is the gold standard in network radio measurement. What sets it apart are the strict guidelines it requires from its subscribers, so they can provide agencies with highly accountable audience measurement. These are exactly the characteristics that make RADAR extremely valuable to advertisers and marketers as they make their purchasing decisions.”
Bruce Supovitz, SVP/National Audio Services at Nielsen Audio, adds, “AdLarge is an industry leader and a top independent audio sales network, and we are extremely pleased they have chosen to continue our relationship. We applaud AdLarge for continuing to be champions of audio advertising and investing in accountability and transparency for their advertisers and marketers.”
RADAR radio networks provide Nielsen with commercial clearance records from affiliated radio stations, which are merged with listening information from a database of nearly 400,000 respondents. “This added accountability allows RADAR to provide the best available forecast of a network’s future audience delivery and a high standard of reliable metrics for buying network radio,” Nielsen says.