It’s an agreement for exclusive national ad sales representation of inventory that is already measured in Nielsen Audio’s RADAR service and moving into AdLarge’s Return On Investment (ROI) Network. PromoSuite provides radio promotion management software, servicing more than 1,500 radio stations nationwide, including in all of the Top 50 markets.
“The partnership with PromoSuite gives our national advertisers access to an enormous amount of inventory, and intensifies our already strong coverage in major markets,” says Gary Schonfeld, Co-Founder and CEO, AdLarge. “We are very happy that PromoSuite has chosen AdLarge, and we look forward to working with Rocco and his team.”
“When you look at our two companies, it is inevitable that we struck up a partnership,” added Rocco Macri, PromoSuite CEO. “You have two independent, forward-thinking companies that are agile enough to make quick decisions, yet big enough to have an impact. Together, we will continue to build and maintain relationships within the radio and advertising communities.”